AI Hce2021 Billboard Background

General Exhibitor Information

Kay Bailey Hutchison Convention Center, Hall F

Booth Pricing


Price (USD) per square foot

Price (USD) per 10’ x 10’










Expo Hours (subject to change)

Open Hours 

  • Monday, May 24, 2021: 9:00 a.m. – 5:30 p.m.
  • Tuesday, May 25, 2021: 9:00 a.m. – 3:30 p.m.
  • Wednesday, May 26, 2021: 9:00 a.m. – 1:00 p.m.

Non-compete Hours

  • Monday, May 24, 2021
    • 9:30 a.m. – 10:00 a.m. 
    • 12:15 p.m. – 1:45 p.m.
    • 4:30 p.m. – 5:30 p.m.
  • Tuesday, May 25, 2021
    • 9:00 a.m. – 10:00 a.m.
    • 12:15 p.m. – 1:45 p.m.
  • Wednesday, May 26, 2021
    • 11:15 a.m. – 12:45 p.m.

Installation and Move-in Hours*

  • Saturday, May 22: 8:00 a.m. – 5:00 p.m.
  • Sunday, May 23: 8:00 a.m. – 5:00 p.m.
  • Monday, May 24: 7:00 a.m. – 8:00 a.m.**

*Overtime charges will apply for move-in all day on Saturday and Sunday. 

**Final booth touch-ups only

All empty crates will be removed by 5:00 p.m. on Sunday, May 23 to allow for the laying of aisle carpet and completion of the exhibit hall.

STORAGE NOTICE: Fire regulations prohibit storing product, literature, empty packing containers, or packing materials behind back drapes or under draped tables. Exhibitors may store a limited supply of literature or product appropriately within the booth area, as long as these items do not impede access to utility services, create a safety problem, or look unsightly.

No one under the age of 16 will be admitted in the exhibit hall during published Move-in, Show, or Move-out hours. No exceptions.

NOTICE: Any booth not occupied by 3:00 p.m. on Sunday, May 23 will be considered abandoned (unless show management has been otherwise notified) and will be forfeited by the exhibitor, and such space may be carpeted into a lounge, resold to a company on the waitlist (if applicable), or otherwise assigned by AIHA, without any refund of any payment to the exhibitor by AIHA. If there is a display in the booth and Shepard must set it up or “force the carpet”, the exhibitor will be responsible for the cost incurred by show management.

Dismantle and Move-out Hours*

  • Wednesday, May 26: 1:00 p.m. – 9:00 p.m.**

*Empty crates and cartons will be returned after all aisle carpet is rolled up and collected.

**Overtime charges will apply for move-out after 4:30 p.m. on Wednesday.

NOTICE: No exhibits or displays can be dismantled before the close of the show on Wednesday, May 26 at 1:00 p.m. Exhibitors dismantling booths before 1:00 p.m. forfeit ALL priority points accumulated for the next selection year.*

*If the exhibitor has already pre-selected space, the booth will be released and re-sold to another company. The exhibitor can then select a new location when space opens for general sale in July 2021.

Exhibitor Badges

Exhibitors receive the following complimentary badges with their booth, based on booth size:

Exhibitor Full Conference Badges

  • Two (2) for a 10’ x 10’ booth
  • Three (3) for a 10’ x 20’ booth
  • Four (4) for 300+ square feet

Additional Full Conference Badges are at prevailing rates and eligible for the Stay and Save Discount.

Exhibit Only – Booth Personnel Badges

  • Three (3) per 10’ x 10’ booth (100 square feet)
    Ex: Three (3) for a 10’ x 10’, Six (6) for a 10’ x 20’, Twelve (12) for a 20’ x 20’

Additional Exhibit Only – Booth Personnel Badges are:

  • $200 per badge but are eligible for the Stay and Save Discount of $100 per badge*

*Exhibit Only – Booth Personnel Badges above the booth allotment will be discounted $100 for exhibit staff who book housing in the official AIHce EXP housing block. If the exhibit staff books housing in the official AIHce EXP housing block and later cancels their reservation, the additional $100 USD registration fee will be automatically charged.

Exhibit staff who live within 50 miles of the convention center and plan to commute to AIHce EXP are exempt from the increased registration fee.

NOTICE: All Exhibit Only – Booth Personnel above the allotment, who register on-site, will be charged $250 per badge.

Exhibitors Beware: Be cautious if dealing with any housing companies or services that imply or claim an affiliation with AIHce EXP other than Experient, the official AIHce EXP housing company. Be vigilant when dealing with an unauthorized travel company as many are not legitimate companies and most do not deliver as promised. Reservations made through an agency other than Experient will be at your own risk. We recommend reviewing the list of Official AIHce EXP Publications and Contractors before responding to any solicitations you may receive.

AIHce EXP Contacts

Exhibits and Learning Pavilion​s

Alison Daniels
Manager, Expositions
Phone: 703-846-0764

Sponsorships and Hamilton Club Membership

Laura Cilano Garcia
Program Director for Strategic Partnerships
Phone: 703-846-0748

Function/Meeting Space

Ravi Chea
Coordinator, Global Meetings
Phone: 703-846-0798